• Membership Services

  • CHAIR:                                               Christine Poier

    CO- CHAIRS:                                     Kathleen Holland, Gary Danner

    DIRECTOR LIAISONS:                     Kris Dinel

    VICE-PRESIDENT:                            Andrew Schiestel

    STAFF LIAISON:                               Janie Rother, Gerry Macartney

    MEETINGS:                                         First Friday of the month at 8:30 am

     

    Objectives:

    As an amalgam of the former Membership Sales and Service Committee and the Special Events and Networking Committee, the new committee’s primary objective will be to develop synergistic programs and opportunities that support the value proposition the Chamber provides to its members through two streams that are central to the Chamber’s success and sustainability – Networking and Member Attraction and Retention (sales and service).

    By harnessing the collective energies of the former committees under one Standing Committee structure, the Chamber can better position itself for future success.The creation of two Sub Committees, one focussed on Networking the other on Sales/Service will ensure that our objectives remains focused on providing numerous and well balanced networking opportunities for members (a key reason for joining amongst the SME sector) along with a continued focus on increasing our membership base and reducing annual turnover.

    In conjunction with identified elements of Strategic Plan Objectives #1 and #4 the Committee will support the Chamber’s efforts in adding value to the membership by acting as the main source developer/organizer of all networking events/opportunities (excludes major annual events and political keynote opportunities) as well as providing relevant information, services and programs that support the success of our membership and promotes membership into the Chamber.

     

    Program Plan:

     

    Networking stream: (Co-chaired by Gary Danner)           

     

    1. Continue to plan/organize/host all Business after Five events.

    2. Plan/organize/host Super Speed Networking Events during the year based on past performance and uptake.

    3. Plan/organize/host two (or 3) annual MEGA Business After Five events; one in the Spring and one in the Fall

    4. Monitor any new proposed events or learning opportunities and report recommendations and revenue opportunities to the Sr. Administration and the Board.

    5. Solicit testimonials from attendees at networking events that helps to build the case for new member sales.

    6. Populate a Chamber booth at networking events that features products and services as well as a calendar of future events (minimum of four occasions per year)

       

      Sales/Service Stream. (Co-chaired by Kathleen Holland)

       

    7. Continue to identify and target London businesses that are not presently members and where possible participate in organized visits to prospective new member’s sites.

    8. Develop a new strategy that builds on the former strategy of incorporating the Board of Directors support in securing targeted new members.

    9.  Expand our network reach by incorporating as many identified ethnic business groups as practical (Identify/invite/engage) – convert engagement into potential sales.

    10. Plan/organize/host all Discover Your Chamber events to welcome new members

    11. Liaise with the Director of Marketing and Communications (DMC) in the promotion of all events to ensure brand continuity.This includes social media.

    12. Annually review/audit Chamber Sales material to ensure relevance and currency – report edits or concerns to DMC.

    13. Liaise with the DMC regarding input for member surveys to ensure program & benefit offerings are of value, competitive, applicable to their sector and are in keeping with the core values of the Chamber of Commerce Priorities per Strategic Objectives #1 and #4.

    14. Committee members to act as shepherds or guides for new(er) members at networking events to ensure proper integration and comfort level is achieved.

    15. Review all affinity offerings – analyse/compare and make written recommendations to the Board if supportable