• Marketing & Communications

  • CHAIR:                                                Sarah Carruthers

    VICE CHAIR:                                       Joanna Kurowski

    DIRECTOR LIAISON:                          Jill Wilcox, Heather Wright

    VICE-PRESIDENT:                              Barry Cleaver

    STAFF LIAISON:                                 Kristen Duever, Gerry Macartney

    MEETINGS:                                         Third Thursday of every other month at 8:30 am

     

    Objectives:

    1. Increase and broaden the Chamber’s audience as per strategic objectives 1 and 4.

    2. Continue to actively position the Chamber as valuable, innovative and inclusive to London businesses as per strategic objectives 1 and 4.

       

    Strategic Priorities:

    1. Review and periodically revise as necessary the London Chamber of Commerce’s communications/marketing efforts so that they remain current and continue to achieve its primary goal of strengthening the Chamber’s brand.

    2. Review and periodically revise as necessary the Chamber’s communications and develop a communications plan and content strategy.

    3. Continue to dove-tail our efforts with those of the CCC and OCC Communications Teams.

       

    Program Plan:

    1. Continue to enhance SEO, brand representation, member and community engagement, as well as the Chamber’s value proposition to support strategic objective 4 through:
    • Two semi-annual reports to chamber board
    • Driving content and design improvements for digital platforms and promotional tools
    1. Continue to implement a strategy to encourage more Chamber members to feature the Chamber logo on their websites, stationary, premises, and other channels, through development of a Chamber branded merchandise plan and a social media contest plan. (Sept – Oct)(as per strategic objective #4)
    2. Oversee Chamber member surveys as necessary (Nov – Dec) (as per strategic objective #1)
    3. Continue to develop strategies to acquire or build sharable content that supports Chamber priorities  (Dec-Mar) under strategic objective #1, #3 and #4 including by not limited to:
      1. Member success stories (#Successin140, #BAA2018, #LCOCSummit2018)
      2. Value of Chamber membership through business networking
      3. Advocacy
    4. Review and revise as necessary the Chamber’s Communication plan and content strategy, including related marketing materials, to ensure alignment with the Chambers’ Strategic Plan.  (Apr – May)